Your brand is the single most important investment you can make in your business.
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A brand should strive to own a word in the mind of the consumer.
Your brand is what other people say about you when you're not in the room.
Products are made in the factory, but brands are created in the mind.
The best way to predict the future is to create it.
Brand is just a perception, and perception will match reality over time.
Your brand is what people say about you when you're not in the room.
Your brand is a story unfolding across all customer touchpoints.
Brand yourself for the career you want, not the job you have.