Your brand is the single most important investment you can make in your business.
A brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company.
A brand should strive to own a word in the mind of the consumer.
Your brand is what other people say about you when you're not in the room.
Your brand is a combination of your reputation, your identity, and your promise. It's what you say, what you do, and what others say about you.
Products are made in the factory, but brands are created in the mind.
The best way to predict the future is to create it.
A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.
Brand is just a perception, and perception will match reality over time.
Your brand is what people say about you when you're not in the room, and what they say is based on what you do, not what you say.
Your brand is what people say about you when you're not in the room.
Your personal brand is what people say about you when you're not in the room. Make sure it's an accurate reflection of who you are.
Branding is not just about being seen as better than the competition. It's about being seen as the only solution to your audience's problem.
Your brand is a story unfolding across all customer touchpoints.
Brand yourself for the career you want, not the job you have.
A brand is worthless if it doesn't connect with the right audiences in a relevant way.
A brand is a voice and a product is a souvenir.