Design is not just what it looks like and feels like. Design is how it works.
Design creates culture. Culture shapes values. Values determine the future.
You can’t use up creativity. The more you use, the more you have.
To design is to communicate clearly by whatever means you can control or master.
Design is the intermediary between information and understanding.
The details are not the details. They make the design.
Design is not just what it looks like. Design is how it works.
Good design is obvious. Great design is transparent.