Design is not just what it looks like and feels like. Design is how it works.
Design is intelligence made visible.
Design creates culture. Culture shapes values. Values determine the future.
Design is thinking made visual.
Design adds value faster than it adds costs.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Design is where science and art break even.
You can’t use up creativity. The more you use, the more you have.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
To design is to communicate clearly by whatever means you can control or master.
Design is the intermediary between information and understanding.
The details are not the details. They make the design.
Simplicity is the ultimate sophistication.
Content precedes design. Design in the absence of content is not design, it’s decoration.
Design is not just what it looks like. Design is how it works.
Good design is obvious. Great design is transparent.
Design is not for philosophy it's for life.
Design is the silent ambassador of your brand.
The alternative to good design is always bad design. There is no such thing as no design.