The alternative to good design is always bad design. There is no such thing as no design.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Design is an opportunity to continue telling the story, not just to sum everything up.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.