Design is a solution to a problem. Art is a question to a problem.
Design is not just what you see, but how it changes our lives.
Design is not for philosophy; it's for life.
The alternative to good design is always bad design. There is no such thing as no design.

Every great design begins with an even better story.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Design is where science and art break even.
Design is the intermediary between information and understanding.
The details are not the details. They make the design.
Design is not just what it looks like, but how it works together.
Good design is obvious. Great design is transparent.
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
Form follows function.

Design is an opportunity to continue telling the story, not just to sum everything up.
Design is the silent ambassador of your brand.
To design is to communicate clearly by whatever means you can control or master.
Simplicity is the ultimate sophistication.

The best design is the simplest one that works.
Design is not just what it looks like and feels like. Design is how it works.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.