Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.
Customers don't expect you to be perfect. They do expect you to fix things when they go wrong.
Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.
Quality in a service or product is not what you put into it. It is what the customer gets out of it.
The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.