Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.
Customers don't expect you to be perfect. They do expect you to fix things when they go wrong.
A satisfied customer is the best business strategy of all.
Customer service shouldn't just be a department, it should be the entire company.
The purpose of a business is to create and keep a customer.
Customers are like teeth. Ignore them and they'll go away.
Make a customer, not a sale.
Customers may forget what you said but they'll never forget how you made them feel.
Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.
Quality in a service or product is not what you put into it. It is what the customer gets out of it.
The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
The customer is always right.
Your most unhappy customers are your greatest source of learning.
The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.
The customer's perception is your reality.
Good customer service costs less than bad customer service.