Design is the intermediary between information and understanding.
Your brand is what other people say about you when you’re not in the room.
A logo is not just an image, it is the face of a brand.
Design is not just what it looks like and feels like. Design is how it works.
A logo is an entry point to the brand, not the entirety of it.
Design creates culture. Culture shapes values. Values determine the future.
Your logo is the face of your company. Don’t forget to smile.