Design is the silent ambassador of your brand.
A logo doesn't sell, it identifies.
Design is the intermediary between information and understanding.
Your brand is what other people say about you when you’re not in the room.
A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies.
A logo is not just an image, it is the face of a brand.
Design is not just what it looks like and feels like. Design is how it works.
The logo is the first touchpoint of the brand, and the visual anchor of the company's brand identity.
A logo is an entry point to the brand, not the entirety of it.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Simplicity is the ultimate sophistication.
Design creates culture. Culture shapes values. Values determine the future.
A good logo is distinctive, appropriate, practical, graphic, and simple in form and it conveys the owner's intended message.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
Your logo is a visual shortcut to your brand.
Logos and branding are so important. In a big part of the world, people cannot read French or English, but are great in remembering signs.
A brand is a voice and a product is a souvenir.
Your logo is the face of your company. Don’t forget to smile.
A great logo is a story waiting to be told.
A logo derives meaning from the quality of the thing it symbolizes, not the other way around.