
The idea is to offer a car that most people would assume is far too expensive to own, when it’s not.
Volkswagen has always been about quality, and they've always been about creating a superior driving experience.
The car has to be accessible to all kinds of people, and it has to be unique, exciting, and unmistakably a Volkswagen.

In its technical aspects, the Beetle is an essentially simple vehicle. This simplicity is part of the secret of its success.
Volkswagen will always be a people's car, but it's a car for the people who like driving.
In the beginning, I looked around and could not find quite the car I dreamed of. So I decided to build it myself.
Volkswagen is much more than a carmaker; it represents people and mobility for millions of people.
The Golf is an automotive icon. I think that each generation of Golf has been a pioneering car.

Volkswagen is an extraordinary brand because of the employees who give their all day after day.