In the digital age, when you have something good, it can become huge in seconds. And when it does, the world knows it.
You can't force virality, but you can plan for it. Be ready for when lightning strikes.
When content is designed to be viral, it often loses its substance. Authenticity is the real driver of virality.
Virality is often a function of timing and luck, but you can increase your odds by creating quality content consistently.
The key to going viral is to be worth talking about. You can't just be good, you have to be remarkable.
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
If you're not prepared to deal with the consequences of going viral, then don't put it out there.
Don't chase virality; chase authenticity. The former is a fickle friend; the latter is a lasting legacy.
It's not the quantity of shares that matters; it's the quality of engagement they generate.
Going viral is not an outcome; it's a happening. Sometimes it happens; sometimes it doesn't. Just remember, fans are vanity and sales are sanity.
Going viral is like winning the lottery. It can change your life, but it's not a sustainable plan for success.