A #brand is not a #product or a promise or a feeling It's the sum of all the experiences you have with a company..
Your #brand is a combination of your reputation your #identity and your promise It's what you say what you do and what others say about you..
A #brand for a company is like a reputation for a person You earn a reputation by trying to do hard things well.
Your #brand is what people say about you when you're not in the room and what they say is based on what you do not what you say.
Your personal #brand is what people say about you when you're not in the room Make sure it's an accurate reflection of who you are.
#Branding is not just about being seen as better than the competition It's about being seen as the only solution to your audience's problem.
A #brand is worthless if it doesn't connect with the right audiences in a relevant way.