
A #brand is not a #product or a promise or a feeling It's the sum of all the experiences you have with a company..

Your #brand is a combination of your reputation your #identity and your promise It's what you say what you do and what others say about you..

Your #brand is what people say about you when you're not in the room and what they say is based on what you do not what you say.

#Brand yourself for the career you want not the job you have.

A #brand is worthless if it doesn't connect with the right audiences in a relevant way.