A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.
There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.
Content precedes design. Design in the absence of content is not design, it’s decoration.
The alternative to good design is always bad design. There is no such thing as no design.