Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind.
Typography should be as transparent as possible, allowing the reader to focus on the content without being distracted by the type itself.
Typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn.
Typographic design is visible speech, and legible type is audible.
Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring.
The magic of type is that it has the power to shape the reader's experience, guiding them through the content with clarity and grace.
Type is a tool; it's not about the fonts you have, but how you use them to create a harmonious and effective design.
Choosing a font is like choosing a voice for your brand; it should be distinctive, memorable, and convey the right personality.
Typography is the craft of endowing human language with a durable visual form.
Typography is the balance and interplay of letterforms on the page, a verbal and visual equation that helps the reader understand the message.
Type well used is invisible as type, just as the perfect talking voice is the unnoticed sound.
Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader.
Typography is the clothing of language.
Typography is an art that combines form and function, transforming written language into a visual masterpiece.
The choice of font is not just a design decision; it's a psychological one that influences how the message is perceived and received.
Typography is the use of type to advocate, communicate, celebrate, edu-tain, and disseminate.
Fonts speak louder than words; the right typeface can convey emotion, tone, and personality in an instant.
Good design is obvious. Great design is transparent.
A good typeface should communicate the essence of the message it is expressing, enhancing the overall impact of the content.
Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.