Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind.
Type is saying things to us all the time. Typefaces express a mood, an atmosphere. They give words a certain coloring.
Typography is the use of type to advocate, communicate, celebrate, edu-tain, and disseminate.
A good typeface should communicate the essence of the message it is expressing, enhancing the overall impact of the content.
Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.