The logo is the first touchpoint of the #brand and the #visual anchor of the company's #brand identity...
Simplicity is not the goal It is the by-product of a good #idea and modest expectations.
A good logo is distinctive appropriate practical #graphic and simple in form and it conveys the owner's intended message.
Every advertisement should be thought of as a contribution to the complex symbol which is the #brand image.
#Logos and #branding are so important In a big part of the world people cannot read French or English but are great in remembering signs..