Cowboys ain't made by boots or hats. They're made by the man inside 'em who still respects his raising.
Every time you step in the arena, you've got to know you could come out on the bottom.
The history of cowboys and cowgirls is a story of courage, resilience, and perseverance.

There's nothing like the sound of a good horse under you, the creak of leather, and the smell of fresh air.
Being a cowboy isn't just about wrangling cattle; it's a state of mind, a way of life.

The cowboy has been called the American knight, a somewhat romantic figure, half horseman, half herdsman.