The best way to predict the future is to create it.
There is no such thing as a permanent advertising success.
Success is not the result of spontaneous combustion. You must set yourself on fire.
The key to successful leadership today is influence, not authority.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Our jobs as marketers are to understand how the customer wants to buy and help them do so.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
If you don't drive your business, you will be driven out of business.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
The consumer isn't a moron; she's your wife.
If you can't explain it simply, you don't understand it well enough.
A satisfied customer is the best business strategy of all.
Advertising is only evil when it advertises evil things.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Build something 100 people love, not something 1 million people kind of like.
The best way to find yourself is to lose yourself in the service of others.
In advertising, not to be different is virtually suicidal.
Your brand is what other people say about you when you're not in the room.