Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Our jobs as marketers are to understand how the customer wants to buy and help them do so.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.