The only thing worse than being talked about is not being talked about.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Stopping advertising to save money is like stopping your watch to save time.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Advertising is the price you pay for having an unremarkable product or service.
Nobody reads ads. People read what interests them. Sometimes it's an ad.
The best advertising is done by satisfied customers.
In advertising, not to be different is virtually suicidal.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Creativity is intelligence having fun.
The trouble with the profit system has always been that it was highly unprofitable to most people.
The problem with the rat race is that even if you win, you're still a rat.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
The advertising world had space men in it before real astronauts. Every day I have to unbelieve things I didn't believe the day before.
You can't sell anything if you can't tell anything.
Your culture is your brand.