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Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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Advertising is the art of convincing people to spend money they don't have for something they don't need.
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
The trouble with the profit system has always been that it was highly unprofitable to most people.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
The advertising world had space men in it before real astronauts. Every day I have to unbelieve things I didn't believe the day before.
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