Good design is obvious. Great design is transparent.
To design is to communicate clearly by whatever means you can control or master.
Design is not just what it looks like and feels like. Design is how it works.
Design is a solution to a problem. Art is a question to a problem.
The details are not the details. They make the design.
Design is the intermediary between information and understanding.
Design is not a single object or dimension. Design is messy and complex.
Design creates culture. Culture shapes values. Values determine the future.
Design is not just what it looks like. Design is how it works.