I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
The only time 'I'm low on battery' sounds like a crisis is when it's your iPhone talking.
I'm not addicted to Apple products, I'm just in a committed relationship with innovation.
The ones who are crazy enough to think that they can change the world are the ones who do.
Unleash your potential with the power of Apple innovation. Limitless possibilities await.
Just realized my Apple products have better social lives than I do... they're always networking.
Quality is more important than quantity. One home run is much better than two doubles.
Great things in business are never done by one person. They're done by a team of people.