The consumer isn't a moron, she's your wife.
The man who stops advertising to save money is like the man who stops the clock to save time.
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
The best way to predict the future is to create it.
The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.
Advertising is the greatest art form of the 20th century.
The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.
Nobody reads ads. People read what interests them. Sometimes it's an ad.
Your culture is your brand.
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
In advertising, not to be different is virtually suicidal.
The more informative your advertising, the more persuasive it will be.
The product that will not sell without advertising will not sell profitably with advertising.
Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
If you can't explain it to a six-year-old, you don't understand it well enough yourself.
Advertising is only evil when it advertises evil things.