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The man who stops advertising to save money is like the man who stops the clock to save time.
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Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
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The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.
The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.
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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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The product that will not sell without advertising will not sell profitably with advertising.
Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
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If you can't explain it to a six-year-old, you don't understand it well enough yourself.
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